Tuesday, 28  November, 2017
Time: 18:00-19:30
Facilitator: Petr Křiklan (Retail Analytics Director for Central Europe at Nielsen)

Registration for this course is closed. Please read about our selection process. Follow EDH on Facebook for the latest news and tips.

How do retailer´s loyalty programs work? Why are you asked to show plastic cards or identify yourself to get special discounts? How are these data used and utilized by the retailers? What additional value do they bring to the retailers?

Retail Analytics professional Petr Křiklan will answer those questions, as well as show the insights, that can be found in the customer loyalty data with advanced analytics.

The event will most benefit students interested in Fast Moving Consumer Goods market, advanced analytics, or those that are interested in how are their behavior information utilized by retailers.

About the facilitator:

Ing. Petr Křiklan

Retail Analytics Director for Central Europe at Nielsen with over 20 year of experience with FMCG market at various positions across Nielsen and Globus.

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